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Search Engine Optimization

“Search Engine Optimization is a long-term effort. It requires a lot of work and patience and a consistent strategy.”

Our approach to Search Engine Optimization strongly adheres to Google’s guidelines. We use a variety of techniques proven to improve the optimization, and ranking, of your site. Whether you’re building a new site or updating your current website, Digital First Marketing can make sure it has a solid SEO foundation.

“To be successful at SEO you should never consider your website to be finished”.

There are no fast and easy shortcuts to Search Engine Optimization. The organic approach to SEO is one of the most effective techniques for achieving and maintaining high search rankings. This involves writing strong and relevant content for your site and updating it frequently. The major search engines have become very savvy at hunting out suspicious techniques of SEO. Long gone are the days of buying thousands of worthless back-links to your website, as well as other deceptive techniques, that were common practices years ago. Our organic, natural approach to SEO, means the search engines reward our techniques and as a result, the sites we optimize rank higher.

  • SEO is most effective when you get into the mindset of your potential customers. What word, words, or questions, are they entering into search engines to produce results that you would like your website to appear?
  • Search engines rank not only websites, but also web pages. Dedicate one page of your website to each keyword that you are targeting.
  • SEO is highly complex and its dynamics are constantly changing. Optimizing your web presence requires regular monitoring and an ongoing adjustment of your web copy. Constantly updating your content is essential, because getting it right today doesn’t guarantee it will still be right tomorrow.

Digital First Marketing uses safe and trusted means to make websites as acceptable as possible to both visitors and search engines, without attempting to manipulate the search engines. Our initial focus always begins with the website and some of the things we look at are:

  • Sites Authority
  • Site Focus
  • Page Dedication
  • Page Relevancy
  • Site Index
  • Title Tags
  • Keywords Meta Data
  • Description Meta Data
  • Headings
  • Paragraph copy
  • Alt Attributes
  • Trust factors
  • Image Captions
  • Bullets and Lists
  • Links
  • Link Text
  • Social Media
  • Blogging
  • Site Speed
  • Writing Quality
  • Filenames
  • URLs
  • etc, etc

A website’s organic search ranking will always improve by correcting poor website design and content.

At Digital First Marketing we begin every SEO campaign by first looking at the website and making the needed adjustments. Once the website structure and content have been optimized we….well that would be giving our competitors the recipe to our success and we are not about to do that. Digital First Marketing has helped numerous companies achieve organic page one search results and we may be able to do the same for you.

“If you need help with Search Engine Optimization call Digital First Marketing today, we can help.”